ShftX - India's Fastest Growing House of Brands

Building Asia's
#1 Consumer
Electronics Empire.

We build, scale and operate premium consumer electronics brands — from the most affordable to the most aspirational — reaching every household across India and beyond.

Explore Our Brands → Partner With Us

₹100Cr

Annual Revenue

10M+

Customers Served

12%

Month-on-Month Growth

25%

Year-on-Year Growth

Distinct Brands

100+

Team Members

ShftX team in a strategy session at the Delhi office

2021

Founded · Delhi, India

We Build Brands
That Scale.

ShftX Tech Private Limited is India's next-generation multi-brand consumer electronics house. We are the parent company behind a growing portfolio of distinct consumer brands — each crafted for a unique audience, price point and product category.

From cutting-edge mobile accessories to home furnishing and personal wellness — our brands are present where India shops: Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, CRED and beyond.

Our Mission

Deliver premium and value-for-money products to every household, starting from India and scaling to global standards.

Our Vision

Become Asia's #1 consumer electronics company — a house of brands that reaches every home, every demographic, every market.

Our Edge

Speed, data-driven brand building, and a team of 100+ operators who think like founders and execute like champions.

Impact at Scale

From a bold idea to a ₹100 Crore business — and we are just getting started.

₹0Cr

Annual Revenue

Growing every quarter

0M+

Customers Worldwide

India & International

Month-on-Month Growth

Consistent compounding

Year-on-Year Growth

Scaling new categories

Team Members

Industry-leading talent

Consumer Brands

Each with its own identity

Women Workforce

Leading with diversity

Sales Channels

True omnichannel reach

Brands Built
for Every Home.

Each brand is purpose-built — distinct positioning, a defined customer, and a clear path to market leadership.

Mobile Accessories · Power

AILKIN

Premium mobile chargers and power accessories designed for power users who demand reliability and speed.

Active · Amazon Bestseller

Home Furnishing · Decor

Basesailor

Contemporary home furnishing and indoor decor products that combine form, function and affordability.

Active · Top Rated

Electronics · Free AMC

OHONESTY

Consumer electronics accessories with a unique free Annual Maintenance Contract differentiator — honesty built in.

New Launch

Quick Commerce · Multi-Platform

QIBOX

Fast-moving consumer electronics optimised for quick-commerce platforms — built for the impulse buy moment.

Blinkit · Zepto · Instamart

Mobile Accessories · Cables

Unbreakcable

Military-grade charging cables that live up to their name — built for durability and engineered to last.

Active · Flipkart Choice

Mobile Accessories · Cables

OFUCA

High-performance USB-C and Lightning cables with lab-certified quality and full compliance certifications.

Active · Lab Certified

Personal Wellness

Romitaz

Personal massagers and wellness products for modern self-care — premium feel at accessible price points.

Active · Growing

Coming Soon

& More

We continuously identify white spaces and launch new brands across emerging product categories.

→ Pipeline Growing

Every Category.
Every Household.

Our brands span a diverse range of product categories — ensuring we capture demand across every room, need and lifestyle.

Mobile Accessories
Power & Charging
Home Furnishing
TV Remotes
Power Banks & WiFi UPS
Home Audio
Indoor Home Decor
Audio Connectors
Personal Wellness
Tempered Glass & Protection
Consumer Electronics
WiFi & Connectivity

Best Sellers Across
Every Platform.

Our brands dominate rankings on India's top e-commerce and quick commerce platforms — from next-day delivery to 10-minute delivery.

Amazon India
Flipkart
Blinkit
Zepto
Swiggy Instamart
CRED
PopClub
Myntra

Entrepreneurs,
Not 'Employees'

At ShftX, every teammate is a founder of their function. We operate with complete ownership, zero hierarchy on ideas, and relentless bias toward action. Our workforce of 100+ is united by one belief: extraordinary businesses are built by people who refuse ordinary thinking.

Owner's Mindset

Every team member owns their project end-to-end — from ideation to revenue impact.

Systems Thinking

We don't just solve problems — we build systems and processes that outlast any individual.

Women-Led Growth

60% women workforce — a structural competitive advantage and a core part of who we are.

Impact Driven

We measure success in customer delight, market share, and compounding business results.

ShftX team collaborating in the office — our culture in action

60%

Women Workforce

100+

Team Members

∞

Entrepreneurial Spirit

The Builders
Behind ShftX.

A diverse, high-ownership team of operators, analysts, marketers, designers, and engineers, all obsessed with building brands that scale.

Brijkishore

CEO

Co-founder, ShftX

Tushar

Chief Business Officer

Co-founder, ShftX

Sourabh

Chief Product Officer

Co-founder, ShftX

Puneet

COO

Co-founder, ShftX

Nilatpal

Creative Director

Founder's Office | ShftX

Chavi

CX & Support

Founder's Office | ShftX

Shreyansh

HR & Culture

HR, ShftX

Rajendar

Research & Development

R&D, ShftX

100+ talented people across Delhi NCR — and growing. We're hiring →

Where Work Feels
Like Home.

A glimpse into our offices, events, team moments, and the everyday energy that makes ShftX what it is.

Every household.
Every product category.
Across Asia.

We are building the most trusted house of consumer electronics brands in Asia — one product, one customer, one brand at a time.

Start a Conversation → Visit shftx.com

Let's Build
Something Together.

Whether you're a brand partner, supplier, investor, or talented professional — we'd love to hear from you.

Registered Address

ShftX Tech Private Limited
Mahavir Enclave, Palam, Dwarka
New Delhi — 110045

CIN: U47912DL2024PTC438266
ShftX Tech Private Limited is a registered company under the Ministry of Corporate Affairs, Government of India.

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Building Asia's
#1 Consumer
Electronics Empire.